You can not align people without a common direction

Imagine that your business is a life raft in the middle of the ocean, you as the business leader knows what direction you want to go and are paddling as hard as you can in that direction. The others on the raft know where they want to go and start paddling in thier direction. In disbelief you look at the others in the raft questioning why they can not see the direction you are heading in and why are they not paddling in that same direction. Indeed some may even be paddling in the opposite direction. In frustration some of them may stop paddling as hard as then can, not because they are not capable but because they get disengaged.
The busisness leaders is also aware that with limited provisions for voyage there is an urgency that others do not seem to share. And so they paddle harder. This appears to be happening in some businesses right now.

If this is your life raft what do you believe the outcome will be?

You may get to where you want to go but will it be in the fastest time possible by the quickest route?

Alignment and Engagement of your people become the two most important factors for your success

So, at some stage the business leaders need to step up and sell a story of the direction they want to head or else you they invarible head in circles.

Do you increase your chances of success if the story involves your people? You betcha!

Business is exactly like this analagy.

Do your staff know your direction?
Do your Staff know your vision?
Does it invlove your people?
Do they see it everyday?

If you answered 'No' to any of the above then immediately address this and create a clear and compelling long term goal that stretches beyond your current capabilities that will align all of your people.

Here is the real magic though. When you create this long term stretch Goal that can bring together businesses as well as your people it becomes a lot easier. When you share with your clients and your suppliers they all go "Hey I like that! It is where I would like to go too."

Overnight Business will become a lot easier.

If you are asking yourself "How do I do this?" Try starting with asking your people after all who will do the work to get you there?

Enjoy the Recovery