There is always an element of comfort when a business owner has owned and operated their company for a number of years. Not taking away the fact that it takes a huge amount of skill and perseverance to own a company built from scratch and to operate it profitably in a constantly changing environment! Many I meet make a lot of their key business decisions based on what they think is going on rather than the what data shows them.
One of the cornerstones of Results.Com is that as an organisation we base all our research and business best practise teachings on hard data. Opinions are like armpits.....we all have them, but when you can actually drill down into a problem part of your business and see actual figures, or measure actual outcomes achieved then you can make sound decisions. Now this does not have to be complicated, in most cases we are talking about making key figures visible so that trends can be monitored.
There is much that flows on from this practise such as having an ability to hold key employees accountable for their roles and goals, making sound decisions about overheads, budgets and of course the peace of mind of knowing that you are on track.
It is healthy to take a deep breath and step back from your business in order to challenge what it is you are trying to achieve and where you sit in the bigger picture. This means being open minded enough to accept constructive challenges to the way you go about things.
So really not knowing what you don't know is only an issue if you never take time to find out and if don't continue to learn and grow!
Karl (see our website)
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