Here's the thing, i actually liked Michael Jackson. For all his weirdness, insecurities, strange family, attitude to kids.....put all that aside and look at his music and wow....a real point of difference. His voice, energy in dance....lets face it skills on the dance floor even! What a brand and what earning potential.
So what went wrong, why was he so heavily in debt? Put into business context you have to ask what his 10-15 year goal was? Did he really use his obvious points of difference in a positive way? Why was the "Michael Jackson" brand replaced by the "Wacko Jacko" brand? There is also the begging question as to whether he really had the right advisers, employees with skills and were they all working towards the big goal?
So as we watch the media frenzy unfold and we are fed the edited version of what happened in his life and watch his bank accounts fill up to the brim "post humously" it is always healthy to look at why his business model did not work and remember his positive aspects...the song and dance he gave the world.
Karl (see our website)
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