The Brand Promise you give to the market is pretty fundamental. It is really what your brand stands for. Of course it ties in with the core values and vision I have discussed in previous blogs. If you get this right and can back it up with tangible evidence or facts that your company is delivering then it becomes powerful and adds value to your brand......if you have a valuable brand then you have a valuable investment!
The Results.Com Brand Promise is "We engage all of your people and deliver extraordinary results". I'm not saying this is the best or the most powerful but if you take into account that independent research is conducted regularly then it comes to life. As at Feb 09 our clients average annual revenue growth was 26%.......down from over 40% the previous year but still extraordinary in the face of the biggest recession since World War Two. Add to this we are now entering the recovery phase so our clients are going to be well placed to ride the lift!
If you have the research independently carried out and verified then its pretty powerful isn't it?
So what is your brand promise?
Karl
-
No comments:
Post a Comment