Replying sensibly to emails

I have spend the weekend reviewing sales letters and emails for companies and 1 thing has become quite evident in doing so.

People often provide far to much detail and don't really consider who they are sending their sales letter or email to.

golden rule of emails is your reply should reflect the original message size. ie if it is a few short words reply in a few short words. If it is 3 paragraphs provide enough detail to mirror the length of the email.

Try and understand behaivioral profiles of who you are conversing with before you reply.