Showing posts with label recession. Show all posts
Showing posts with label recession. Show all posts

Monday, November 2, 2009

46 Secrets and Clever Strategies for dealing with the Recession

I was sent this pearl of wisdom and think it is fantastic. Take the points you need from it.

Tom Peters 46 Strategies

Tom Peters is being constantly asked for “strategies/‘secrets’ for surviving the recession.”

In his words "I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what’s really going through my head, see the list that follows":
Forty-six “Secrets” and “Clever Strategies” For Dealing with the Recession of 2008-XXXX*

  1. You come to work earlier.
  2. You leave work later.
  3. You work harder.
  4. You may well work for less; and, if so, you adapt to the untoward circumstanceswith a smile—even if it kills you inside.
  5. You volunteer to do more.
  6. You dig deep, deeper, deepest—and always bring a good attitude to work.
  7. You fake it if your good attitude flags.
  8. You literally practice your “game face” in the mirror in the morning, and in the loomid-morning.
  9. You give new meaning to the idea and intensive practice of “visible management.”
  10. You take better than usual care of yourself and encourage others to do the same—physical well-being significantly impacts mental well-being and response to stress.
  11. You shrug off shit that flows downhill in your direction—buy a shovel or a“pre-worn” raincoat on eBay.
  12. You try to forget about “the good old days”—nostalgia is self-destructive.(And bores others.)
  13. You buck yourself up with the thought that “this too shall pass”—but then remind yourself that it might not pass any time soon, and so you re-dedicate yourself to making the absolute best of what you have now.
  14. You work the phones and then work the phones some more—and stay in touch with and on the mind of positively everyone.
  15. You frequently invent breaks from routine, including “weird” ones—“changeups” prevent wallowing and bring a fresh perspective.
  16. You eschew all forms of personal excess.
  17. You simplify.
  18. You sweat the details as never before.
  19. You sweat the details as never before.
  20. You sweat the details as never before.
  21. You raise to the sky and maintain at all costs the Standards of Excellence by which you unfailingly and unflinchingly evaluate your own performance.
  22. You are maniacal when it comes to responding to even the slightest screw-up.
  23. You find ways to be around young people and to keep young people around—they are less likely to be members of the “sky is falling” school.
  24. You learn new tricks of your trade.
  25. You pass old tricks of the trade on to others—mentoring matters now more thanever.
  26. You invest heavily in your computer-Internet-Web2.0-“cloud” skills.
  27. You remind yourself that this is not just something to be “gotten through”—it is the Final Exam of Competence, Character and, even if you’re not a boss, Leadership.
  28. You network like a demon.
  29. You network like a demon inside the company—get to know more of the folks who“do the real work,” and are/can be your most important allies when it comes togetting things done seamlessly and fast.
  30. You network like a demon outside the company—get to know more of the folks“down the line,” who “do the real work” in vendor-customer outfits and can be your biggest allies and champions.
  31. You thank others by the truckload if good things happen—and take the heat yourself if bad things happen.
  32. You behave kindly, but you don't sugarcoat or hide the truth—humans are startlingly resilient and rumors are the real killers.
  33. You treat small successes as if they were World Cup victories—and celebrate and commend accordingly.
  34. You shrug off the losses (ignoring what's going on in your tummy), and get back on the horse and immediately try again.
  35. You avoid negative people to the extent you can—pollution kills.
  36. You eventually read the gloom-sprayers the riot act. (Gloom is the ultimate WMD ata time like this.)
  37. You give new meaning to the word “thoughtful.”
  38. You don’t put limits on the budget for flowers—“bright and colorful” works marvels.
  39. You redouble, re-triple your efforts to “walk in your customer’s shoes.” (Especially if the shoes smell.)
  40. You mind your manners—and accept others’ lack of manners in the face of their strains.
  41. You are kind to all mankind.
  42. You keep your shoes shined.
  43. You leave the blame game at the office door.
  44. You call out the congenital politicians in no uncertain terms.
  45. You become a paragon of personal accountability.
  46. And then you pray.

As many were quick to point out, this list works just as well in good times as in bad!

Friday, July 24, 2009

Where is the Pain?

Right now Canterbury Business owners are looking at how they can survive a prolonged decrease in revenue. In a lot of cases the hard decisions to cut staff or overheads has been left too late and now there are not so many options as they could have had a few months ago as part of a planned approach.

On average it seems that revenue across most industries has declined by 30-40% and it is likely the market recovery is going to be slow. So how do you operate and grow in a consumers market where your competitors are competing on price? How do you get more productivity from less staff? How do you ensure marketing is effective given the fact you have a far smaller advertising budget?

Now the bad news.......there is no magic bullet that will solve this. It takes a good long term strategy, well targeted short and medium terms goals, a focused offering to the market with a unique point of difference and it takes good communication, staff 90 day goals, accountability across the company and measurement of the relevant KPI's.

That takes skill and planning and the real value is being able to execute these things and make them happen rather than simply come up with a plan.

Take some action and make it happen. Oh and have fun.....it is too easy to get lost in the doom & stress.

Karl

Wednesday, July 22, 2009

What does your Brand promise?

The Brand Promise you give to the market is pretty fundamental. It is really what your brand stands for. Of course it ties in with the core values and vision I have discussed in previous blogs. If you get this right and can back it up with tangible evidence or facts that your company is delivering then it becomes powerful and adds value to your brand......if you have a valuable brand then you have a valuable investment!

The Results.Com Brand Promise is "We engage all of your people and deliver extraordinary results". I'm not saying this is the best or the most powerful but if you take into account that independent research is conducted regularly then it comes to life. As at Feb 09 our clients average annual revenue growth was 26%.......down from over 40% the previous year but still extraordinary in the face of the biggest recession since World War Two. Add to this we are now entering the recovery phase so our clients are going to be well placed to ride the lift!

If you have the research independently carried out and verified then its pretty powerful isn't it?

So what is your brand promise?

Karl

Thursday, June 25, 2009

Time to Get Serious and real!

Right now as the NZ economy kicks along the bottom of the recession cycle there are strong signs of the early buds of recovery (see link). This is good news after a particularly tough time for all industries but it begs the question......what is your strategy in order to position your business to really dominate your market and reap the rewards of recovery.

There is no doubt that despite the doom in the media, recession really is a time of opportunity for those that choose to seize it. Now is the time to complete your strategy and execute some focused action in order to get the team and the plan honed to really make the most of the opportunity as the market resets. Lets face it...the same old plan will get the same old results!

Last night we held a seminar called "Think Growth, Simplify Your Business". The evening, sponsored by Westpac and the Canterbury Chamber of Commerce, saw owners and representatives from 76 Canterbury based businesses attend and take part in an interactive presentation. The focus of the evening was to emphasis the importance of getting the key drivers in your business right.....Strategy, Cash, People, Execution. Get these four things right and watch your business take off.....now thats positive!

If you need some advice with any of these things give us a call......its what we do at Results.Com....We Grow Businesses.

Have a fun day

Karl (See our website)